BBC study: VR must take audiences on a journey

Virtual reality must capitalise on its unique possibilities and take audiences on a journey if it is to take off, according to an extensive 14-week study by the BBC and research firm Ipsos Connect.

A mixture of teens and adults, who had an interest in VR but little experience of it, were given VR equipment for the long-term research programme to discover what part the emerging medium could play in consumers’ lives.


In a blog post setting out the findings, BBC Audiences senior market analyst Tim Fiennes said the results revealed how VR c

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