Podcasts ; their value for Indies

The medium can be a valuable way for indies to grow the value of their IP, says Josh Adley

Everyone’s talking about podcasts - brands, agencies, talent, radio. TV needs to make sure it doesn’t miss out, not for the sake of fashion but because podcasts offer real opportunities for the growth of TV brands and formats.


Whether you’re looking to satisfy engaged fans, find new ones, keep a brand alive between series, or trial new ideas, a podcast can be just the job. 

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