TV's podcast push

ITV is planning to launch a series of podcasts to support some of its biggest entertainment shows as the audio format gains ground across the industry.

The broadcaster is scoping out dedicated podcasts for the likes of I’m A Celebrity… Get Me Out Of Here!, Love Island and The X Factor as part of a strategy to provide fans with a multitude of ways to keep up with its hit shows.

 

 

ITV is thought to be keen to produce any shows in-house, building on the success of its sports-related offerings.

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